There are 12 other key cutters within 3 miles of my shop and they ALL send customers to us as well as every Garage, AA, Rac, Green Flag they all recommend us, we don't send any customers anywhere else as we are Professional key cutters.
After a while customers realise that going that little bit further to somewhere they can park outside and has a superb record for getting keys cut correctly first time they don't bother going anywhere else.