CBPTerritoryManager Posted June 16, 2015 Report Share Posted June 16, 2015 Just a quick question really, Cherry Blossom ran a small advert for Silky Fresh feet recently and saw a huge uplift in interest for the product. I just wondered if those of you who stock this summer foot spray were finding the same? https://cherryblossom.co.uk/products/silky-fresh-feet Link to comment Share on other sites More sharing options...
Lee Posted June 16, 2015 Report Share Posted June 16, 2015 Where did you run the ad? Link to comment Share on other sites More sharing options...
CBPTerritoryManager Posted June 17, 2015 Author Report Share Posted June 17, 2015 I think it was in the Sunday Mirror. The results were substantially better than we expected, we saw a huge spike in orders just over that weekend and sales have been maintained - which I'm guessing is from retailers stocking up since we ran the ad? Link to comment Share on other sites More sharing options...
x minit uk Posted June 17, 2015 Report Share Posted June 17, 2015 You only think it was ? Link to comment Share on other sites More sharing options...
Lee Posted June 18, 2015 Report Share Posted June 18, 2015 do you sell online, direct to the public? Link to comment Share on other sites More sharing options...
Gray Posted June 18, 2015 Report Share Posted June 18, 2015 That shut him up.. ......And yes they do with free postage over £5 Link to comment Share on other sites More sharing options...
kobblers Posted June 18, 2015 Report Share Posted June 18, 2015 I won't be dealing with 'em then!!!! And no, I haven't even had ONE customer enquiring about it. Rick. Link to comment Share on other sites More sharing options...
StevenB Posted June 18, 2015 Report Share Posted June 18, 2015 sales have been maintained - which I'm guessing is from retailers stocking up since we ran the ad? Presumably it should be obvious as to whether it was trade or public buying them, public would buy 1 or 2, trade would buy more...? Or am I being over simplistic? No enquiries about it here either. kobblers 1 Link to comment Share on other sites More sharing options...
Count Muppet Posted June 18, 2015 Report Share Posted June 18, 2015 My guess is that the post itself is an advert aimed at getting us to buy the product as traders, making us think that a successful ad campaign has increased sales so we can sell more without having to put the effort in. Of course, this may not be the case but I think if I was in charge of sales, I would know exactly where I'm placing my adverts in national papers. Lee, kobblers and chrisorros 3 Link to comment Share on other sites More sharing options...
hibsjo(SCO) Posted June 19, 2015 Report Share Posted June 19, 2015 i can definitely say that i've had no enquirys about this product. never saw an add would be interesting to see the add from the paper it seems we are a cynical bunch Paul carry on! kobblers 1 Link to comment Share on other sites More sharing options...
hibsjo(SCO) Posted June 19, 2015 Report Share Posted June 19, 2015 looking at the site i thought they might have offered their "cheaper" paste polish but maybe not allowed to compete against the big supermarkets who retail it for them which means they are quite happy to compete against "us" a reply on this to clarify would be good there are some in the trade say that they are in fact the same polish(sounds a bit top gearish that) carry on! kobblers 1 Link to comment Share on other sites More sharing options...
CBPTerritoryManager Posted June 19, 2015 Author Report Share Posted June 19, 2015 The post was a genuine question - it's always good to hear what you retailers think of new products and advertising, particularly how it impacts your business. Adverts can be expensive, so it's great to have feedback where possible. Sorry I'm not able to share the exact details of this one (late decision) - but I'm happy to let you know about upcoming ads, if you'll find it useful? I'm not that surprised those of you who don't stock it haven't been asked for it, shopping habits are changing, people are far less likely to ask for something they've seen an ad for - particularly younger consumers. But, if an advert helps jog an impulse sale, it's still worth doing, isn't it? As for Polish, the big supermarkets (N.B Asda, Sainsburys and Tesco all stock Kiwi, (the latter for £1) not Cherry Blossom) don't put restrictions on who can sell what, I doubt that's legal. Finally, I don't know enough to tell you what is in the Cherry Original Polish, I know Cherry Premium contains a lot of the more expensive Carnuba Wax, so it has less of a chemical smell and gives a better shine. Link to comment Share on other sites More sharing options...
CBPTerritoryManager Posted June 19, 2015 Author Report Share Posted June 19, 2015 Presumably it should be obvious as to whether it was trade or public buying them, public would buy 1 or 2, trade would buy more...? Or am I being over simplistic? No enquiries about it here either. Quite right, we can split those off - it's just a little more difficult to gather info on why the trade are ordering - restocking, trying new lines, expanding the display (these come in Shelf Ready Display Cases), increased sales forecasts just because of the weather, or because of the impact of the ad. Always better to hear from the Horses mouth. Link to comment Share on other sites More sharing options...
kobblers Posted June 19, 2015 Report Share Posted June 19, 2015 I don't mean to be rude but you don't seem to know an awful lot for a territory manager.... Lee, x minit uk and Gray 3 Link to comment Share on other sites More sharing options...
CBPTerritoryManager Posted June 19, 2015 Author Report Share Posted June 19, 2015 I don't mean to be rude but you don't seem to know an awful lot for a territory manager.... What would you like to know? Link to comment Share on other sites More sharing options...
Broms Cobb Posted June 20, 2015 Report Share Posted June 20, 2015 The post was a genuine question - it's always good to hear what you retailers think of new products and advertising, particularly how it impacts your business. Adverts can be expensive, Advertising is only "Expensive" if, if it does not work I am not aware of any fo the ad's either - so I think it is 'Expensive' Link to comment Share on other sites More sharing options...
x minit uk Posted June 20, 2015 Report Share Posted June 20, 2015 For reasons that I don't fully understand myself, I have been making my own shoe care products and polishes. All polish contains something to nourish the leather (usually beeswax or similar) Waxes (Carnauba, Paraffin, Palm) in various quantities, and mostly solvent (turpentine) The chemical smell is the solvent, it is easy to smell because it is volatile and evaporates. Most polishes are largely paraffin wax devolved in turpentine with a pigment added, the differences are in the smaller amounts of other waxes added, there most definitely isn't enough carnauba in any shoe polish to make any difference to the smell whatsoever, especially over the smell of the solvent. I use beeswax, coconut oil, carnauba, orange oil, and natural pigments, to make all natural shoe care products that are even edible, makes a crap job of making the shoes shiny so I am struggling with ratios at present and costs me about £6 a tub to make. I bet Cherry Blossom and Kiwi are crapping themselves. . Your obviously not measuring the datum's correctly if you can't get a good shine. Link to comment Share on other sites More sharing options...
StevenB Posted June 22, 2015 Report Share Posted June 22, 2015 However much time must you have on your hands to even begin to think it would be a good idea to make your own shoe care products? (I'm not sure there's a perplexed enough looking emoticon invented to insert here) Link to comment Share on other sites More sharing options...
Gray Posted June 22, 2015 Report Share Posted June 22, 2015 kobblers 1 Link to comment Share on other sites More sharing options...
CBPTerritoryManager Posted June 24, 2015 Author Report Share Posted June 24, 2015 Based on guesswork, I am unlikely to get it spot on. The guys in the Lab at Cherry Blossom had me make a shoe cream, with instructions for the formula and all the tools to measure and correctly mix the product. It didn't go well, I think I've attached a picture - not expecting too many orders for this shade - it was supposed to be dark green. Lee 1 Link to comment Share on other sites More sharing options...
Count Muppet Posted June 24, 2015 Report Share Posted June 24, 2015 I could have done with that colour the other day CBPTerritoryManager and Lee 2 Link to comment Share on other sites More sharing options...
grahamparker Posted June 24, 2015 Report Share Posted June 24, 2015 The guys in the Lab at Cherry Blossom had me make a shoe cream, with instructions for the formula and all the tools to measure and correctly mix the product. It didn't go well, I think I've attached a picture - not expecting too many orders for this shade - it was supposed to be dark green. In my early 20's i had a pair of shoes that where just about exactly that same colour, i thought they where the dogs doodah's. Now i look back i think "what the hell was i doing" LOL. The time when you realise your starting to turn into your dad. Link to comment Share on other sites More sharing options...
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