GARYUnwin Posted October 9, 2014 Report Share Posted October 9, 2014 Just an a advance notice that the next Cutting Edge publication, will be starting a fashion trend that could impact on demand on certain popular selling line and increase sales and for once is for men............ Link to comment Share on other sites More sharing options...
Lee Posted October 10, 2014 Report Share Posted October 10, 2014 will be starting a fashion trend "Starting" interesting. Lee Link to comment Share on other sites More sharing options...
Mike Whale Posted October 10, 2014 Report Share Posted October 10, 2014 It's not a picture of you in that mankini is it Gary? Link to comment Share on other sites More sharing options...
GARYUnwin Posted October 13, 2014 Author Report Share Posted October 13, 2014 i am sure cutting edge will award a prize for the first to spot this fashion wear in newspaper or on TV after been in next cutting edge publication. Link to comment Share on other sites More sharing options...
Lee Posted October 13, 2014 Report Share Posted October 13, 2014 Can't wait to see this! Link to comment Share on other sites More sharing options...
GARYUnwin Posted October 13, 2014 Author Report Share Posted October 13, 2014 perhaps with marketing, promoting and selling be the next must be wearing for all occasions...................... Link to comment Share on other sites More sharing options...
Lee Posted October 13, 2014 Report Share Posted October 13, 2014 Will it bring profits? Link to comment Share on other sites More sharing options...
Count Muppet Posted October 13, 2014 Report Share Posted October 13, 2014 If it's Cuban heels, I've already seen a North Korean gentleman wearing them with a particularly fashionable haircut Link to comment Share on other sites More sharing options...
GARYUnwin Posted October 14, 2014 Author Report Share Posted October 14, 2014 will generate sales if catches on and get in public domain and support from the trade and suppliers.Not been enough ideas (good and not so good) but every effort helps may be dismissed, may work but always worth a try. may be laughed at, may be fun may be silly but lets give it a run. Link to comment Share on other sites More sharing options...
Lee Posted October 15, 2014 Report Share Posted October 15, 2014 when is the next edition of cuttingedge due? Link to comment Share on other sites More sharing options...
keithm Posted October 15, 2014 Report Share Posted October 15, 2014 Probably at the beginning of December Lee as the editorial needs to be in by the beginning of November. Link to comment Share on other sites More sharing options...
GARYUnwin Posted October 15, 2014 Author Report Share Posted October 15, 2014 spot on Keith, last copy date 1st nov and distribution commences 1st dec......... Link to comment Share on other sites More sharing options...
Lee Posted December 4, 2014 Report Share Posted December 4, 2014 spotted these images in a post from Gary on face book today............... Coloured laces with matching socks......... the future? So..................... I have some questions. 1. Who is the target audience? 2. what is the price point? 3. how are they packaged? 4. whats cuttingedge's marketing strategy for them? 5. who is the wholesaler? 6. is this a charity campaign, or a business venture for cuttingedge? Link to comment Share on other sites More sharing options...
ironplanet uk900 Posted December 4, 2014 Report Share Posted December 4, 2014 Look horrendous to me... just saying! Link to comment Share on other sites More sharing options...
StevenB Posted December 4, 2014 Report Share Posted December 4, 2014 They certainly look odd, but all it takes is someone high profile to be seen wearing them & it could take off... Link to comment Share on other sites More sharing options...
Michael Posted December 4, 2014 Report Share Posted December 4, 2014 Do you get free lederhosen with them??? Link to comment Share on other sites More sharing options...
grahamparker Posted December 4, 2014 Report Share Posted December 4, 2014 Daft Gimmick, will never catch on IMO, unless you can convince Gray to model them. Link to comment Share on other sites More sharing options...
GARYUnwin Posted December 4, 2014 Author Report Share Posted December 4, 2014 Lee well spotted. 1. the targeted user is anyone who wears shoes and wishes to wear something different and brighten up their footwear 2. prices are as they are now and just pushing a new idea will lead to extra sales and if works creates a demand, 3. same package, but if going the full hog matching up with same coloured socks for complete image 4. cutting edge angle is as always trying to promote the trade as an whole and looking for benefits to the industry and open to suggestions good or different to create a demand 5. i sure wholesalers will be advertising their variations but i am sure available from other outlets. 6. No charity event planned but who knows what may lead too A. Cutting Edge is a group of suppliers of many lines who organise trade shows , publish a excellant publication and generally promotes the industry as an whole and is constantly looking for ideas to increase awareness and profits of all business aspects. Not all actions are to everybodys taste or suits their needs, but better to try or will never know. B. Anyone who wishes to contribute or suggest any ideas are always welcome. C. coloured/ pattern keys anyone Link to comment Share on other sites More sharing options...
robinh Posted December 5, 2014 Report Share Posted December 5, 2014 Before anyone else does ...... I concur.. If people didn't try there would be nothing new..... ever. And believe me I have tried. Link to comment Share on other sites More sharing options...
keithm Posted December 5, 2014 Report Share Posted December 5, 2014 I am struggling to see how this will benefit the Trade Just saying...... Link to comment Share on other sites More sharing options...
ironplanet uk900 Posted December 5, 2014 Report Share Posted December 5, 2014 personally, I think you've used the wrong footwear in the promotional pictures... Most people who wear £200 plus traditional shoes don't want to look like a buffonic Morris Dancer.... Just sayin... Link to comment Share on other sites More sharing options...
keithm Posted December 5, 2014 Report Share Posted December 5, 2014 I concur! Link to comment Share on other sites More sharing options...
robinh Posted December 5, 2014 Report Share Posted December 5, 2014 Actually makers like Dune and Bertie have been selling some very nice brogues with contrasting coloured laces for some time. They don't cost £200, more like £85 - £120 and they are sold by stores such as John Lewis and House of Fraser and are aimed at the more fashion conscious male ( of any age). It seems to me that there is a trend towards more formal style shoes, many with leather soles, some with coloured rubber soles and heels, and as a trade we should be aware of this and should be encouraging this type of buyer to have them repaired. Just saying Link to comment Share on other sites More sharing options...
ironplanet uk900 Posted December 5, 2014 Report Share Posted December 5, 2014 We encourage all repairs... that's not the point.!! I actually work in a shop & wittness the shoes coming through the door and I've yet to see anything like the pictures promoting this fashion... In any case coloured laces have been on the market donkeys years.. I don't sell many, but 75cm black round fly out!! just sayin! Link to comment Share on other sites More sharing options...
robinh Posted December 5, 2014 Report Share Posted December 5, 2014 Sorry Mark I wandered a bit off topic. The ones in the picture are probably not the best advertisement for a new fashion but they were the only pictures available at the time to illustrate the article. perhaps we should have used a more appropriate photo. The intention was to generate interest in pushing lace sales as an "add on " by latching on to a fashionable idea. As suppliers we are all aware that we need to provide new ideas and opportunities in the hope that something will catch on. Regards Robin Link to comment Share on other sites More sharing options...
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