Broms Cobb Posted March 4, 2016 Report Share Posted March 4, 2016 I just received the monthly offer sheet off of Birch., Zippo are doing sunglasses and glasses, one of my staff just said, there the next compnay out (meaning Zippo NOT Birch) I asked him to expand that statement to which he said, ask anyone on the street what do Zippo do and they will say Lighters! Has he got a point?? Link to comment Share on other sites More sharing options...
Michael Posted March 4, 2016 Report Share Posted March 4, 2016 I saw them last week and my rep said they're pre-ordering quite well but I feel the same as your staff member. I don't stock their watches or pens for the same reason...always look a bit tacky to me...UK customers only see Zippo as a lighter company, maybe different in USA where they have Zippo shops!! Broms Cobb 1 Link to comment Share on other sites More sharing options...
Mike at Vauxhall Posted March 4, 2016 Report Share Posted March 4, 2016 . Surely The main benefit of zippo lighter sales was actually from associated engraving sales. Can't do that on glasses. As a side note I may order some readers when they become available, I don't do engraving, but I do sell quite well on both reading and sunglasses. I don't think people associate zippo with sunglasses, so they won't pay £15/20 for them. Customers will pay £10 for readers ( but not care about the brand.) Link to comment Share on other sites More sharing options...
cobbcas Posted March 4, 2016 Report Share Posted March 4, 2016 Some Rep's would say they are pre ordering well, I was offered some lighters last week & said no as the market has dropped big time with most people using electric fags! Link to comment Share on other sites More sharing options...
Paul_ Posted March 4, 2016 Report Share Posted March 4, 2016 In a previous life I worked for a wholesaler selling Zippos, we (the wholesalers) sold the Zippo sunglasses quite well around 10 years when they were released last time around but they hardly sold in the shops at all. Month after month I went back into the shops and saw them gathering dust. So I definalty won't be stocking them in my shop. kobblers 1 Link to comment Share on other sites More sharing options...
Mike at Vauxhall Posted April 13, 2016 Report Share Posted April 13, 2016 The worst thing about selling sunglasses is people try a couple on, then ask your opinion. When you give ( an honest ) opinion, they say , sarcastically, " That's because you only want me to buy them! " Got so fed up with that, I now only do one style. Unisex Wayfarer in black. Sells well, especially when the cricket is on at the Oval. ( and when it's sunny of course! ) Mike. Link to comment Share on other sites More sharing options...
ironplanet uk900 Posted December 14, 2016 Report Share Posted December 14, 2016 I personally wouldn't touch Zippo sunglass's with a barge pole. Link to comment Share on other sites More sharing options...
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