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Zippo (sunglasses?)


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I just received the monthly offer sheet off of Birch., Zippo are doing sunglasses and glasses, one of my staff just said, there the next compnay out (meaning Zippo NOT Birch) I asked him to expand that statement to which he said, ask anyone on the street what do Zippo do and they will say Lighters! 

Has he got a point??

 

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. Surely The main benefit of zippo lighter sales was actually from associated engraving sales. Can't do that on glasses. As a side note I may order some readers when they become available, I don't do engraving, but I do sell quite well on both reading and sunglasses. I don't think people associate zippo with sunglasses, so they won't pay £15/20 for them. Customers will pay £10 for readers ( but not care about the brand.)

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In a previous life I worked for a wholesaler selling Zippos, we (the wholesalers) sold the Zippo sunglasses quite well around 10 years when they were released last time around but they hardly sold in the shops at all. Month after month I went back into the shops and saw them gathering dust. So I definalty won't be stocking them in my shop.

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  • 1 month later...

The worst thing about selling sunglasses is people try a couple on, then ask your opinion. When you give ( an honest ) opinion, they say , sarcastically, " That's because you only want me to buy them! " Got so fed up with that, I now only do one style. Unisex Wayfarer in black. Sells well, especially when the cricket is on at the Oval. ( and when it's sunny of course! )

Mike.

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  • 8 months later...

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