Fast Fix Elgin Posted January 15, 2011 Report Share Posted January 15, 2011 Over the last few years I have been getting in some quality shoes for repair, John Lobb, Alfred Sargent, Loake, so I want to sell a shoe polish that would compliment the quality of these shoes,I went for the award winning French polish Saphir......I asked my supplier what/where and when were these awards, also who was the compitition......"eh no idea but it is award winning polish" was the answer, I also asked for point of sale/counter advertising......but nothing So help needed from the forum please 1. What awards did Saphir win 2. When did they win it 3. who was the compitition Need some info to push a polish that is three times the price of Kiwi. Thanks Link to comment Share on other sites More sharing options...
petercoulson Posted January 15, 2011 Report Share Posted January 15, 2011 they won Médaille d'Or Pommadier at the Paris exposition in 1925......... This appears to have been along the lines of our great exhibitions so would not have had competition as such just won a gold award for their product Link to comment Share on other sites More sharing options...
Gray Posted January 15, 2011 Report Share Posted January 15, 2011 mange tout. Link to comment Share on other sites More sharing options...
Fast Fix Elgin Posted January 15, 2011 Author Report Share Posted January 15, 2011 Gold Award in 1925.... Oh bugger how am I going to push that.... better but a positive spin on that one Link to comment Share on other sites More sharing options...
StevenB Posted January 15, 2011 Report Share Posted January 15, 2011 Healy's rep told me it was the best because it had a high beeswax content. Link to comment Share on other sites More sharing options...
Lee Posted January 16, 2011 Report Share Posted January 16, 2011 If I was looking for some "real" info on a usp, it might be worth PMing Chris Wilson on the TRG products Read this post by Chris viewtopic.php?f=20&t=6136&hilit=trg Senor Joaquim Tarrago,seams to be a "real" person with a full family heritage I'm sure Chris would forward any questions you have to Mr Tarrago to give you a unique selling edge. they also do a massive range of dyes & creams in the same colours, which is a first! Lee Link to comment Share on other sites More sharing options...
robinh Posted January 17, 2011 Report Share Posted January 17, 2011 Hello Mr. Fastfix, I hope it wasn't my company that gave you such a paucity of information about Saphir although I must admit I would not have known all the answers had you asked me. However I will try to find out for you from Avel, the manufacturers of Saphir Polish. We are at the moment also looking at importing some of their premium range of Medaille D'or which roughly translated means Gold Medal and comes at a premium price. ( I think that this is the polish that won the Gold Medal in 1925, not the ordinary Saphir range that we currently stock. ) With regard to advertising material for Saphir, the main problem is that it seems to only be printed in French which does reduce its attraction a little. Link to comment Share on other sites More sharing options...
keithm Posted January 21, 2011 Report Share Posted January 21, 2011 With regard to advertising material for Saphir, the main problem is that it seems to only be printed in French which does reduce its attraction a little. A very' French' thing to do Link to comment Share on other sites More sharing options...
robinh Posted February 17, 2011 Report Share Posted February 17, 2011 SAPHIR won the Gold Medal at the Universal Exposition of Paris 1925 also known as the "Exposition Internationale des Arts Decoratifs et Industriels Modernes de 1925". The medal was awarded for the quality of the formulations and its innovation. I didn't write this, I'm just copying it from an email. I was hoping for a bit more info. Robin Link to comment Share on other sites More sharing options...
discodave Posted February 17, 2011 Report Share Posted February 17, 2011 what you need is a polish that doesnt contain silicone, the only one i know of is Angelus but im not sure if sara lee import it anymore Link to comment Share on other sites More sharing options...
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