Lee Posted December 10, 2014 Report Share Posted December 10, 2014 I've just uploaded the winter edition of cutting edge http://www.shoerepairer.info/index.php? ... ER2014.pdf Its quite an interesting edition, thankfully it appears that Garys topic here on the forum, "cutting Edge fashion" which lead me to believe this was a cutting edge backed campaign isn't it merely an endorsement for a new product from Shoe string (page 17) which means I won't feel guilty for not running with the idea! Secondly, It was great to see Worn_to_reborn in the flesh/ picture on page 14, although a couple of page spread showing the work he's published both here & elsewhere would have made a VERY interesting article indeed (maybe next time) & finally but by no means least, I was really pleased to see the all new launch of SoMSR ( http://www.somsr.com ) within the magazine, gone is MSA/SoMSR with a clear message by re-launching the original brand & ditching the MSA that this is a trade association for US A great new website too. FINALLY! Lee Link to comment Share on other sites More sharing options...
GARYUnwin Posted December 17, 2014 Report Share Posted December 17, 2014 Lee Thank you for review on the latest Cutting Edge publication and we are constantly looking for input from all aspects of our trade. Regarding any assumption that our idea regarding idea to promote any fashion and potential sales and profit idea towards just one supplier is incorrect as this was put together at an editorial meeting with no influance at all and actually came from member in the trophy supply trade. We welome any ideas from the shoerepair forum too spread the word and help promote all our instrustry via an excellant trade publication distrbuted to over 4000 address of which a lot work and effort goes into with good effect. Everyone is looking for the next big thing so with plenty of contributions and ideas this could be created and be profitable for all. Please foreward to info@5dpublicity.com or phone Tony Driver on 0113 2251546 the editor of cutting edge Colouredheeltips 1 Link to comment Share on other sites More sharing options...
Lee Posted December 17, 2014 Author Report Share Posted December 17, 2014 All I saw was an ad from shoestring for the laces, did I miss an editorial piece? Link to comment Share on other sites More sharing options...
GARYUnwin Posted December 17, 2014 Report Share Posted December 17, 2014 no editorial piece just sparked from simple idea to cause interest and publicity of which we all could do with and should use no matter if one company or all benifits from trying in these times. Link to comment Share on other sites More sharing options...
Lee Posted December 17, 2014 Author Report Share Posted December 17, 2014 So an idea, with no explanation to your 4000 readers. Link to comment Share on other sites More sharing options...
GARYUnwin Posted December 17, 2014 Report Share Posted December 17, 2014 A committee member attended a editorial meeting with images taken of his own footwear with coloured laces and i thought be intresting to promote a fashion idea which may or not spark intrest in the trade, who knows bit of extra sales and generally get folk noticing shoes as i mention on page 4 in chairmans notes. Never meant to be a major campaign but an effort to generate a simple sell and hopefully cause debate and lead into more ideas and bring further suggestions to our readers and have a positive outlook to thinking of new business and create changing views, that will not suit all but shows thinking differently. Link to comment Share on other sites More sharing options...
ironplanet uk900 Posted December 18, 2014 Report Share Posted December 18, 2014 I don't think it's a particularly great idea, but I can see the point... debate & other ideas etc.. just sayin. Link to comment Share on other sites More sharing options...
StevenB Posted December 18, 2014 Report Share Posted December 18, 2014 Gary's taken lots of flack for this idea, but it has at least got us talking about it... and had the balls to come back & answer our comments! Link to comment Share on other sites More sharing options...
Lee Posted December 18, 2014 Author Report Share Posted December 18, 2014 Steven, there is nothing personal in any of the comments I have made & they are certainly NOT directed at Gary. As cutting edge chairman he has handled the "debate" admirably. I was under the impression this was a cutting edge campaign & asked a few questions about it, Gary has explained the situation & thats fair & square. Lee Link to comment Share on other sites More sharing options...
hibsjo(SCO) Posted January 8, 2015 Report Share Posted January 8, 2015 the coloured laces thing is #### in my opinion! alright in youngsters boots,shoes,hi-tops but i dont know anyone of my esteem brogue wearing customers who will participate in this just sayin i will ask them from a market research point of veiw and see ( i could be wrong) carry on! Link to comment Share on other sites More sharing options...
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