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MMM What should I do.....


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I think we must of upset the local jewellers, They have just put in a nice window display of tankards hip flasks etc, With a nice sign saying FREE ENGRAVING.

 

I charge for engraving on all items. I lost a sale on Saturday becouse of this and now I know who too..... :twisted:

 

I have checked there prices out and the prices are very keen.

 

So do I offer the same or just stick two fingers up at them and hope our natural charm and customer service wins.......

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Find your USP & promote that.

Obviously theirs is free engraving, perhaps yours could be 'Engraved within an hour' , free funnel with all hip flasks, or whatever else you can think of.

Personally, I wouldn't simply be copying them, do things your way.

Be a leader not a follower :)

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continue to do what you are doing, monitor the situation, are the jewellers doing the engraving on site, using a computerised engraver, do they have your undoubted expertese? i wouldnt be overly worried by 1 lost sale and it could be a sign that the jeweller is feeling trade is quiet like most of us

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