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Shoe Shine as belts tighten


For the month of January where sales shoe care compared to last January  

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this article was in the mail today on page 13

Shoe Shine as belts tighten

 

POLISHED shoes are staging a comeback as Britons smarten up their appearance in the economic downturn.

 

Growing fears of redundancy have encouraged workers to ensure their appearance is immaculate when they arrive in the office each morning.

But soaring numbers are also taking better care of their shoes to make them last longer as they tighten their belts, according to Kiwi Shoe Care.

The company said sales in January rocketed 25 per cent on the previous year.

 

Brand manager Libby Williams said: "Shoes will always play an important part in fashion and consumers are realising that in tough economic times, style and good grooming go hand in hand."

 

So have you noticed shoe polish sales "Rocketing"?

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