Unfortunately, clever marketing with flatteringly-worded descriptions and photos, will always seduce customers into ordering inferior products online. There'll always be that kind of market now.
We all know a pair of Loake/Barker/Cheaney are far superior but it's very difficult to prove that online to a cash-strapped member of Joe Public. They don't take them apart and re-build them on a daily basis like we do and see how poor they are!
Hopefully, most people will only make that mistake once, before investing in the tried and trusted, quality brands!