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There's price increases then there's price increases

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I have made a decision to price way more aggressively for shoe repairs especially...  No more, 3 or 4 quid for a stitch or two... No more, i got these in the charity shop can you help me repair them cheap?  Top prices, quoted before they are taken in. Get rid of the time wasters and the cheap

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I read years ago about a watch repairer who got fed up of working on fiddly, not very profitable jobs so he shot his prices up thinking he'd get rid of a lot the lesser jobs and have more time for the better ones.  He actually got busier as people saw the value in his expertise was reflected in his new prices and had greater confidence in him. 

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