hibsjo(SCO) Posted November 18, 2016 Report Share Posted November 18, 2016 found this to be really slow of late think the shoe shops must be upping their game with add ons at point of sale? thoughts? carry on! Link to comment Share on other sites More sharing options...
grahamparker Posted November 18, 2016 Report Share Posted November 18, 2016 Seen the same downward trend for the last couple of years, i am now ditching all polish and sprays and displaying more padlocks, locks and door security. Also the only hip flasks and tankards we see are ones purchased online that need engraving. We have sold 2 tankards and 3 hip flasks this year so they are also on the way out replaced by chains and bike locks. Link to comment Share on other sites More sharing options...
Broms Cobb Posted November 18, 2016 Report Share Posted November 18, 2016 Seen the same downward trend for the last couple of years, i am now ditching all polish and sprays and displaying more padlocks, locks and door security. Also the only hip flasks and tankards we see are ones purchased online that need engraving. We have sold 2 tankards and 3 hip flasks this year so they are also on the way out replaced by chains and bike locks. 100% agree, I think we have had too good for too long now even Boots engrave - so it's time to re-think all of our retail, Black Friday looming towards us and were putting on a sale, Link to comment Share on other sites More sharing options...
kobblers Posted November 22, 2016 Report Share Posted November 22, 2016 I think it's scandalous that our polish suppliers don't do enough in terms of advertising in the media. Most of our customers don't even know what's available for their footwear. Rick. Link to comment Share on other sites More sharing options...
SteelCityShoes Posted November 22, 2016 Report Share Posted November 22, 2016 found this to be really slow of late think the shoe shops must be upping their game with add ons at point of sale? thoughts? carry on! Which brands are you selling? I put the slow sales down to Kiwi and Cherry Blossom being in the budget shops, I changed brands and sales are back where they used to be. I think it's scandalous that our polish suppliers don't do enough in terms of advertising in the media. Most of our customers don't even know what's available for their footwear. Rick. Don't you think it's our job to inform customers about things like that? Link to comment Share on other sites More sharing options...
da miller Posted November 22, 2016 Report Share Posted November 22, 2016 got to agree dumped cherry &kiwi 2years ago for dasco 40%increase 1/3 of price wholesale see birtch Link to comment Share on other sites More sharing options...
Mike at Vauxhall Posted November 22, 2016 Report Share Posted November 22, 2016 I see my local poundland now sells the cherry blossom shoe polish 2 for a pound. Link to comment Share on other sites More sharing options...
kobblers Posted November 23, 2016 Report Share Posted November 23, 2016 Which brands are you selling? I put the slow sales down to Kiwi and Cherry Blossom being in the budget shops, I changed brands and sales are back where they used to be. Don't you think it's our job to inform customers about things like that? Obviously, but the onus shouldn't just be on us. At the end of the day, if a customer doesn't even know something exists then they they're pretty unlikely to be coming to us to ask about a certain, said product, are they? Rick. Link to comment Share on other sites More sharing options...
Michael Posted November 23, 2016 Report Share Posted November 23, 2016 I've not found a decent wax polish that compares to Kiwi IMO! Tried Dasco wax as Kiwi colours were short but didn't feel like it buffed off, always left a sticky feel! Cherry Blossom was shrinking in the tins as they didn't seal well! Foggs, kobblers and Fast Fix Elgin 3 Link to comment Share on other sites More sharing options...
keithm Posted November 23, 2016 Report Share Posted November 23, 2016 Obviously, but the onus shouldn't just be on us. At the end of the day, if a customer doesn't even know something exists then they they're pretty unlikely to be coming to us to ask about a certain, said product, are they? Rick. If the suppliers were to use the Media to promote polish in the way you suggest then you would be paying a lot more for your polish and therefore become even less competative. The onus has always and will always be on the retailer to promote these type of items, with some help from point of sale litrature, which most of the suppliers have available. how do you promote shoe repair and key cutting? Broms Cobb 1 Link to comment Share on other sites More sharing options...
Lee Posted November 23, 2016 Report Share Posted November 23, 2016 Weetabix wouldn't sell if it was only left to the shops to advertise it. we both need to do our bit.... retail is different to the service industry. brands advertise to sell their products in the shops. the service industrys such as carpenters, window cleaners & shoe repairers have always had to advertise locally (and do) kobblers 1 Link to comment Share on other sites More sharing options...
keithm Posted November 23, 2016 Report Share Posted November 23, 2016 I would suggest that Weetabix has a much bigger advertising/marketing budget! They sell a lot more cereals than the polish and lace Companies and are therefore a lot richer If you want polish and laces at cheap prices, you won't get the promotion as there's no money left in the pot to advertise and promote it.. Link to comment Share on other sites More sharing options...
x minit uk Posted November 23, 2016 Report Share Posted November 23, 2016 Not having a problem selling shoe care, set a target of £20 of shoe care to every £100 of Shoe repairs and we are hitting this most weeks. Just make sure every customer who looks at it is given good solid advise. Mike at Vauxhall 1 Link to comment Share on other sites More sharing options...
keithm Posted November 24, 2016 Report Share Posted November 24, 2016 I used to polish shoes when they were collected, it only takes seconds and inevitably ended in the customer buying a jar of Woly Shoe Cream and a silcone sponge Mainly used this method on any sole and heel repair, especially mens work Link to comment Share on other sites More sharing options...
hibsjo(SCO) Posted November 25, 2016 Author Report Share Posted November 25, 2016 to properly polish shoes doesnt take seconds we try to educate our customers to the full process of cleaning,polishing and then protecting. the wipe with a hi shine sponge should be outlawed, i dont stock them! carry on! kobblers 1 Link to comment Share on other sites More sharing options...
Mike at Vauxhall Posted November 26, 2016 Report Share Posted November 26, 2016 Cherry bloss has recently replaced/ improved ( I think) there tins. Dasco polish, the colours don't seem to always match the lid to the polish. Link to comment Share on other sites More sharing options...
ironplanet uk900 Posted December 14, 2016 Report Share Posted December 14, 2016 To be fair, we don't do too bad with sundries, We have them in a prominent position as I think it's often an impulse buy. Just sayin! Link to comment Share on other sites More sharing options...
Simes Posted December 15, 2016 Report Share Posted December 15, 2016 I would suggest that Weetabix has a much bigger advertising/marketing budget! They sell a lot more cereals than the polish and lace Companies and are therefore a lot richer If you want polish and laces at cheap prices, you won't get the promotion as there's no money left in the pot to advertise and promote it.. Yes but they sell a lot more cereals because they promote it! Otherwise we would just be eating toast for breakfast. Advertising is all about convincing the consumer we need something. We don't need Weetabix but their advertising campaign convinces us that life would be better with it. That's why Weetabix have the bigger budget because they convinced us that we should start the day with cereal. chicken or egg situation We just need the polish companies to convince the consumer that having polished shoes is the way to go and the fashion. That comes through marketing. We have to do our bit too though. kobblers 1 Link to comment Share on other sites More sharing options...
ironplanet uk900 Posted December 15, 2016 Report Share Posted December 15, 2016 Try selling Weetabix instead of polish...just sayin. Broms Cobb and kobblers 2 Link to comment Share on other sites More sharing options...
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