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We also tell the customers what the law states they should have on a tag, but that isn't really my point. (And they often don't take any notice anyway.)

 

Yes a worn through dog tag needs replacing, but if the customer goes elsewhere to get it, because the one they bought from us didn't last as long as they expected it to, then where are the extra sales in that?

 

Perhaps what we need to do is sell the basic tags at a much lower price, then maybe the customer won't be quite so hacked off if they don't last so long.

 

V

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