Lee Posted July 1, 2009 Report Share Posted July 1, 2009 With it being open to debate as to shoe repairs being busier, steady or slowing during the recession how are customers looking after their shoes uppers? In this months survey how are the sales of a the most common Tin of Black polish doing? Link to comment Share on other sites More sharing options...
Auto Key Wizard Posted July 1, 2009 Report Share Posted July 1, 2009 Stayed about the same, but we have more Polish purchasers from Poland this year \:D/ Link to comment Share on other sites More sharing options...
x minit uk Posted July 1, 2009 Report Share Posted July 1, 2009 Mine have stayed the same, as a benchmark I like to achieve a 25% sales ratio of shoe care to shoe repairs, so in other words £25 worth of shoe care to every £100 on repairs. Link to comment Share on other sites More sharing options...
Gray Posted July 1, 2009 Report Share Posted July 1, 2009 Slight decrease in black but outweighed by slight increase in other colours as you would expect for this time of year. Link to comment Share on other sites More sharing options...
Lee Posted July 1, 2009 Author Report Share Posted July 1, 2009 Mine have stayed the same, as a benchmark I like to achieve a 25% sales ratio of shoe care to shoe repairs, so in other words £25 worth of shoe care to every £100 on repairs. thats mightly impressive! any secrets? Lee Link to comment Share on other sites More sharing options...
Danny King Posted July 1, 2009 Report Share Posted July 1, 2009 All shoe care seems to be up but then woolworths closed down the road. We are now stocking the full range of cherry blossum shoe care products rather than kiwi and it is selling well Link to comment Share on other sites More sharing options...
x minit uk Posted July 2, 2009 Report Share Posted July 2, 2009 Well there is no secret, plenty of product knowledge, fill the out going shoes with a suitable product and recomend it when they are picked up. No hard sell, softly softly works best. Point out the laces are about to break, or the insoles are worn etc. Give it a go, it does work. Link to comment Share on other sites More sharing options...
k4mrc Posted July 3, 2009 Report Share Posted July 3, 2009 i feel were being hit by all the pound shops and market traders, they sell a large tin of kiwi for £1-00 we sell a small tin for £1-29! i know where i would buy from! in fact nearly kicked it all out - but decided to reduce the area i sell from and now sell tobacco related produsts (druggy gear) Link to comment Share on other sites More sharing options...
keithm Posted July 3, 2009 Report Share Posted July 3, 2009 Why compete at the lower level. Go upmarket and sell Woly and Tarrago, which is not generaly available in the pound shops, Lidl or Wilkinsons? You can obtain bigger margins with minimal cost difference by selling these products. You may sell less, but you should make more profit The challenge is to maintain the sales level, in turn, improve your profit margin Keith Link to comment Share on other sites More sharing options...
Danny King Posted July 3, 2009 Report Share Posted July 3, 2009 i feel were being hit by all the pound shops and market traders, they sell a large tin of kiwi for £1-00 we sell a small tin for £1-29!i know where i would buy from! in fact nearly kicked it all out - but decided to reduce the area i sell from and now sell tobacco related produsts (druggy gear) We used to sell kiwi at £1.45 and now sell cherry at the same price. No one seems To complain and we sell loads We did have a pound shop in the town but it has now closed It's not always about price but how you display and sell he item....... Link to comment Share on other sites More sharing options...
keithm Posted July 3, 2009 Report Share Posted July 3, 2009 i feel were being hit by all the pound shops and market traders, they sell a large tin of kiwi for £1-00 we sell a small tin for £1-29!i know where i would buy from! in fact nearly kicked it all out - but decided to reduce the area i sell from and now sell tobacco related produsts (druggy gear) We used to sell kiwi at £1.45 and now sell cherry at the same price. No one seems To complain and we sell loads We did have a pound shop in the town but it has now closed It's not always about price but how you display and sell he item....... Correct =D> Link to comment Share on other sites More sharing options...
kobblers Posted July 3, 2009 Report Share Posted July 3, 2009 Woly is cracking stuff but people don't want to buy what they can't plainly read or understand. This is an issue which has been brought up before The Tarrago range of shoe creams and dyes are absolutely fantastic and are good movers for us, even the really strange colours you'd never expect to sell. Where did you find Cherry Blossom? Rick. Link to comment Share on other sites More sharing options...
Gray Posted July 3, 2009 Report Share Posted July 3, 2009 Woly is exellent Rick familiarise yourself with what each product does so you can give your customer confident advice, explain to them how to use it. Combi proper is our best seller. Tarrago creams and dyes are excellent too but I do find the dyes have a touch to much gloss to them. Tarrago metallic dyes are superb. try and clean some of that stuff off, sticks like the proverbial. Sorry seem to have gone off the black shoe polish topic. Link to comment Share on other sites More sharing options...
Lee Posted July 4, 2009 Author Report Share Posted July 4, 2009 Where did you find Cherry Blossom? Lee Link to comment Share on other sites More sharing options...
toofatbyfar Posted July 4, 2009 Report Share Posted July 4, 2009 ascap29 wrote:Where did you find Cherry Blossom? POUND SHOP Link to comment Share on other sites More sharing options...
Danny King Posted July 4, 2009 Report Share Posted July 4, 2009 ascap29 wrote:Where did you find Cherry Blossom? POUND SHOP oi oi all the old gits kept asking for it I have an account with the manufactors of cherry \:D/ Selling very well too, Customers seem to thing kiwi is over priced, so i sell them cherry at the same price and they seem very happy Link to comment Share on other sites More sharing options...
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