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National Shoe Repair Week - missed a trick


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National Shoe Repair Week - missed a trick

 

How disappointed I was with CuttingEdge this week, when I scanned through the magazine to see what had been written about the national shoe repair week.

 

Boy did they miss a trick.

 

StevenB was at the exhibition and as it showed on the forum he had really embraced the week, and had good success and a worth while campaign.

At the show he was wielding a folder with press releases, images, sales & quantity statistics so why wasn’t he interviewed, set as an example in a review or encouraged to write an article for the magazine? If there had been more of a reflection of how successful the week could be, a mental note might have been made by repairers for next time. After looking at his portfolio it left me thinking I should have done more at least.

 

Just my thoughts!

 

Lee

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i too felt the same lee

but i put the advert in the main papers round my area and had a really crap response even despite my ad was on page 3! which is always the best position for any ads we all do!

hopefully we will all do better if there is another

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National Shoe Repair Week - missed a trick

 

How disappointed I was with CuttingEdge this week, when I scanned through the magazine to see what had been written about the national shoe repair week.

 

Boy did they miss a trick.

 

StevenB was at the exhibition and as it showed on the forum he had really embraced the week, and had good success and a worth while campaign.

At the show he was wielding a folder with press releases, images, sales & quantity statistics so why wasn’t he interviewed, set as an example in a review or encouraged to write an article for the magazine? If there had been more of a reflection of how successful the week could be, a mental note might have been made by repairers for next time. After looking at his portfolio it left me thinking I should have done more at least.

 

Just my thoughts!

 

Lee

 

Did StevenB contact Cutting Edge with his portfolio?

Were they aware of the situation?

My view is that C/E is always after the human interest story to unite the trade!!

If they are unaware of the situation , or are informed after the deadline for printing then you cant blame them but us.

(just a thought).

I did read this latest edition and found it lacking in content to the effect that it went straight in the bin. (1st trade publication in 45 years to hit the bin right after being read.)

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I didn't contact Cutting Edge direct, but after talking to Healy's rep about how sucessful the week was, I got a call from Robin healy within the hour.

He had a C/E meeting the next day & wanted my feedback on how the week went.

I forwarded a copy of the forum report & talked to him for 10 minutes or so.

I never heard any more after the meeting, but assume that the C/E committee at least were aware of my achievements.

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Has anyone contacted Robert Allwood and asked any questions? Has anyone contacted Robin Healy and asked why the article was never used?

 

I might add that there are two commitees that operate under the banner of 'Cutting Edge', Editorial and Management

 

What is said and discussed with one doesn't always translate to another, for whatever reason. As I have said many times on this Forum, the magazine relies on you guys offering interesting copy or points of interest to be forwarded. There is always room for improvement and I'm sure if anyone has any queries on this score then Robert Allwood would be happy to talk to you.

 

Hugh, said to hear that you felt the urge to 'bin it'. I feel it deserves a little more credit than that mate :(

 

 

There are many lessons to be learnt from the campaign last year. I sincerly hope that when we decide to organise it again, that you take the time to offer your thoughts before the event and help the campaign, rather than afterwards trying to destroy it. The general concensus was that in essence, it was a good idea. Lets take that forward and do a better job next time,

 

Keith

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This topic was no reflection on the week, this has already been covered. It was purely an observation.

Who was in the wrong, be it StevenB, Cutting edge Editorial, Cutting edge Management or anyone else isn't for me to speculate but this would have helped the good digestion off the week I feel.

 

Lee

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Hugh, said to hear that you felt the urge to 'bin it'. I feel it deserves a little more credit than that mate :Keith

 

Just nothing in it of interest to me Keith, did not say it was a bad publication. I usually save it to show others, perhaps relating to an article, but again no articles were of interest to me, well not enough for me to save.

I have mags from some years ago that I still have, so they do produce some good ones in the main but for me, not this time thanks.

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