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seasonal pricing


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Hi this is my first post go easy on me :lol:

 

I have been toying with the idea of having different prices at different times of the year for my shoe repairs. ie lowering my prices in the summer months when im quiet and raising them again during the winter when busy. I think this might help me generate more work in the summer and ease my workload during the winter hopefully increasing my turnover,what do you guys think ?

 

Cheers Dan

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Hi this is my first post go easy on me :lol:

 

I have been toying with the idea of having different prices at different times of the year for my shoe repairs. ie lowering my prices in the summer months when im quiet and raising them again during the winter when busy. I think this might help me generate more work in the summer and ease my workload during the winter hopefully increasing my turnover,what do you guys think ?

 

Cheers Dan

 

I wouldn't bother.

 

Set a fixed price that you feel the service warrants.

 

Although, you should raise your prices a little a couple of times a year in line with inflation.

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Hi Daniel, Welcome to the forum.

 

I agree with Dean there. While it may seem a good idea to fluctuate your prices dependant upon the seasons. You have to remember that you will have regular customers who visit all year round and may not appreciate the prices going up and down. They might (wrongly) assume that the prices should be at the lower scale and that if you can afford to keep them low then why increase them later in the year.

 

It may also cause some problems when a customer returns to collect a repair. They may have been quoted the higher price one week only to find they could have waited a week or so for the price to drop. In my opinion,it's not worth the hassle of confusing your customers and possibly causing you grief too.

 

The premise seems a sound one but again, in my opinion, unworkable from a repairers aspect. I appreciate that the major companies such as DFS get away with it but then they count on new custom and rarely on a repeat basis.

 

We also raise our prices in line with inflation and running costs.

 

Enjoy your stay here.

 

Iain

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download the sites price survey, it was only completed a week ago so is very current! this will give you a good idea of what the national average is for the various services we offer as it covers shoe repairs, key cutting, engraving & watch repairs.

 

you can find it here.

 

http://www.shoerepairer.info/index.php? ... w&iden=131

 

personally I think charging a good average price would be better than fluctuating prices up & down. people will soon notice price variations & won't like it!

 

Lee

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Guest darrenbooth

hi there, i quite agree with the other guys about keeping a steady price.it sounds like you are thinking of ways to make your summers a bit more profitable.its been a few years since i did this but one summer we ran a special bring in three pairs of womens heels and pay for two.i ran an ad in the local classifieds and went to the local printers and got a couple of nice posters made for the window.it was very succesfull.the reason i only did this with womens is because i don,t think it would work with mens heels.try it about the end of may and let us know how you get on.

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