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Hi All,

Thanks for the interest in our laces, and thanks @cowers lane 583 for the compliment!

Yes Charles Birch has exclusive distribution of our laces and they are selling them as we speak. Unfortunately we do not have a Brown Leather Lace as of yet, but I recommend along with the Black, that you also start with Gold. We've found these 2 colours to be our top sellers for a variety of reasons for both genders and many different age groups.

Hope this helps,

Christian

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Wow, almost £3.60 a pair at wholesale price.

I reckon the people 'round here will just try and nick 'em rather than pay 6-8 quid a pair.

They moan at £1.99 for a pair of 75cm cord..............

Shame, really, as I like the look of the new laces but I'm worried that they'll end up the same way as our Easy Lace range - just gathering dust.

 

Good luck to those who decide to stock them, though.

Rick.

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Hi,

@SteelCityShoes, Charles Birch will offer them as boxes of several pairs. I thought you were referring to how many shoelaces in a single unit.

I'm currently aware of offers from Charles Birch on our laces so do get in touch with them to see what you can get!

 

@kobblers, Yes they are pricier than a standard shoelaces! But they are also genuine leather, fire resistant, have embossed golden aglets, and placed in very attractive packaging.

They're heavily targeted at those who wear trainers, and usually the average trainer costs in excess of £50! So we think our retail prices won't bother the trainer owner too much, but again, will depend on the audience you have coming into your store :)

 

Best,

Christian

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There's no denying that they look great, and I do see a fair amount of expensive trainers like Giuseppe Zanotti coming through, but that wholesale price is a little high for me to get a range in just to test the the water. If anyone else stocks them, it would be good to hear some feedback

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I'll definitely will give them a try. If they are aimed more at trainers than casual, does that mean 114/90cm are better sellers than the more business like 75cm, that's a bit of a shame as my shop is very commuter based.  As for the price nearly every product range has a place for a high end range, whether it be shoe laces, umbrellas or watch straps. 

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Hi @cowers lane 583,

Our best sellers are the 114cm and 140cm. Close 2nds are 90cm and 150cm. The 75cm is more for a child’s trainer or an adults 3-4 eyelet shoe such as VANS Authentic.

If I was to make a suggestion to you. I would say start with 90cm, 114cm and 140cm, and see how you get on. These will definitely go and fit the majority of the audience. From there, speak to your customers and develop word of mouth to see which other enquiries you get for sizes! We’ve had people request 200cm! Unfortunately we don’t stock that yet.

Much agreed on the high end range opinion. 

Best,

Christian

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Hi @Auto Key Wizard,

Sounds great! Yes, the SRP is £7.99 for the 60cm-90cm and £8.99 for the 114cm-150cm. Our website sells them at £8.99 throughout all sizes, this is purposely done to give consumers the push from online to the retail stores to pick up a pair if they want to save a little!

We do not recommend going below this price as the brand becomes devalued, plus keeping this price keeps your profit margin, and you should find all retailers sticking to this thus ruling out any undercutting!

Enjoy!

Christian

 

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19 hours ago, Loop King Laces said:

Hi,

@SteelCityShoes, Charles Birch will offer them as boxes of several pairs. I thought you were referring to how many shoelaces in a single unit.

I'm currently aware of offers from Charles Birch on our laces so do get in touch with them to see what you can get!

 

@kobblers, Yes they are pricier than a standard shoelaces! But they are also genuine leather, fire resistant, have embossed golden aglets, and placed in very attractive packaging.

They're heavily targeted at those who wear trainers, and usually the average trainer costs in excess of £50! So we think our retail prices won't bother the trainer owner too much, but again, will depend on the audience you have coming into your store :)

 

Best,

Christian

 

Are they being advertised in any media so that people know they exist and where to get them? If not, what does "heavily targeted" mean?

This isn't a dig at anyone in particular but it seems that every time a new product is developed in our trade, it always fall on us retailers to do all of the advertising - I only have room for so many posters on my premises and only so much time to explain the advantages of a new product.

I think I'll see what sort of feedback they get from my peers on here before I decide whether to stock them.

I wish you well in your venture, regardless.

Rick.

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Hi @kobblers,

We're following a very structured advertising model. We're enlisting young users interested in trainers (or sneakers) to interact with Loop King Laces in many different ways. The best way to keep up with our marketing is to follow us on instagram https://www.instagram.com/loopkinglaces/, and to stay up to date with our website https://www.loopkinglaces.com. We get collaboration requests from artists daily but we're just fine tuning how we deal with these users to spread our marketing efforts.

Agree on your comment about advertising falling on retailers, its a common cause nowadays with the brands in Shoe Care. We've gave Birch A3 Posters to provide to retailers on order. We have also told Birch to send us a list of retailers of Loop King every few months so we can include them in our upcoming "stockist" section of our website, guiding users from our website to the retail stores.. and advertising the stores other products!

See how you feel after speaking with others, we wish you the best also in your ventures!

Best,

Christian

 

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21 minutes ago, Loop King Laces said:

Hi @kobblers,

. We've gave Birch A3 Posters to provide to retailers on order. We have also told Birch to send us a list of retailers of Loop King every few months so we can include them in our upcoming "stockist" section of our website, guiding users from our website to the retail stores.. and advertising the stores other products!

See how you feel after speaking with others, we wish you the best also in your ventures!

Best,

Christian

 

 

Nice one. You should maybe look into starting a facebook campaign such as a 'like and share to win' as these are always popular on my feed.

I'm going to see if they'll let me have a poster just to see what interest it generates - this will go some way in helping me to decide if the market is there in my area.

Thanks for taking the time to address my concerns.

 

Rick.

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Hi @kobblers,

No problem at all. Great idea, speak to Birch. Do tell them the poster will help you consider the interest in your area, a poster should be given to you with no problems.

Great idea on the facebook campaign, we actually have someone working on that as we speak. We're just awaiting a list from Birch of retailers so we can target people in those selected areas to drive them to their closest stockists.

Anytime,

Christian.

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I remember stocking coloured leather laces many moons ago,(not Loop King) the problem was the strength, we had many complaints of them snapping.

Ended by scrapping entire stock, so a bit wary this time round.

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Got some in, I like the look and the packaging. As I said, my customers are commuter based so not convinced they will sell well, but they add interest to what can be a boring display.  

   The back instructions both made me laugh and feel really old.  This is my idea of sharing it on social media though.

IMG_20180308_132029.jpg

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