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slow sales on polishes and creams

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Seen the same downward trend for the last couple of years, i am now ditching all polish and sprays and displaying more padlocks, locks and door security.

 

Also the only hip flasks and tankards we see are ones purchased online that need engraving.

 

We have sold 2 tankards and 3 hip flasks this year so they are also on the way out replaced by chains and bike locks.

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Seen the same downward trend for the last couple of years, i am now ditching all polish and sprays and displaying more padlocks, locks and door security.

 

Also the only hip flasks and tankards we see are ones purchased online that need engraving.

 

We have sold 2 tankards and 3 hip flasks this year so they are also on the way out replaced by chains and bike locks.

100% agree, I think we have had too good for too long

now even Boots engrave - so it's time to re-think all of our retail, Black Friday looming towards us and were putting on a sale, 

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found this to be really slow of late

think the shoe shops must be upping their game with add ons at point of sale?

thoughts?

carry on!

Which brands are you selling? I put the slow sales down to Kiwi and Cherry Blossom being in the budget shops, I changed brands and sales are back where they used to be.

 

I think it's scandalous that our polish suppliers don't do enough in terms of advertising in the media. Most of our customers don't even know what's available for their footwear.

 

Rick.

Don't you think it's our job to inform customers about things like that?

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Which brands are you selling? I put the slow sales down to Kiwi and Cherry Blossom being in the budget shops, I changed brands and sales are back where they used to be.

 

Don't you think it's our job to inform customers about things like that?

 

Obviously, but the onus shouldn't just be on us.  :smt064

 

At the end of the day, if a customer doesn't even know something exists then they they're pretty unlikely to be coming to us to ask about a certain, said product, are they?

 

Rick.

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Obviously, but the onus shouldn't just be on us.  :smt064

 

At the end of the day, if a customer doesn't even know something exists then they they're pretty unlikely to be coming to us to ask about a certain, said product, are they?

 

Rick.

If the suppliers were to use the Media to promote polish in the way you suggest then you would be paying a lot more for your polish and therefore become even less competative.  The onus has always and will always be on the retailer to promote these type of items, with some help from point of sale litrature, which most of the suppliers have available.

 

how do you promote shoe repair and key cutting?

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Weetabix wouldn't sell if it was only left to the shops to advertise it. we both need to do our bit.... retail is different to the service industry. brands advertise to sell their products in the shops. the service industrys such as carpenters, window cleaners & shoe repairers have always had to advertise locally (and do)

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I would suggest that Weetabix has a much bigger advertising/marketing budget!  They sell a lot more cereals than the polish and lace Companies and are therefore a lot richer

 

If you want polish and laces at cheap prices, you won't get the promotion as there's no money left in the pot to advertise and promote it..

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I used to polish shoes when they were collected, it only takes seconds and inevitably ended in the customer buying a jar of Woly Shoe Cream and a silcone sponge :wink: Mainly used this method on any sole and heel repair, especially mens work :-)

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I would suggest that Weetabix has a much bigger advertising/marketing budget!  They sell a lot more cereals than the polish and lace Companies and are therefore a lot richer

 

If you want polish and laces at cheap prices, you won't get the promotion as there's no money left in the pot to advertise and promote it..

Yes but they sell a lot more cereals because they promote it!  Otherwise we would just be eating toast for breakfast.  Advertising is all about convincing the consumer we need something.  We don't need Weetabix but their advertising campaign convinces us that life would be better with it.  That's why Weetabix have the bigger budget because they convinced us that we should start the day with cereal.  chicken or egg situation :D  We just need the polish companies to convince the consumer that having polished shoes is the way to go and the fashion.  That comes through marketing.  We have to do our bit too though.

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