Jump to content
Sign in to follow this  
B.C

Zippo (sunglasses?)

Recommended Posts

I just received the monthly offer sheet off of Birch., Zippo are doing sunglasses and glasses, one of my staff just said, there the next compnay out (meaning Zippo NOT Birch) I asked him to expand that statement to which he said, ask anyone on the street what do Zippo do and they will say Lighters! 

Has he got a point??

 

Share this post


Link to post
Share on other sites

I saw them last week and my rep said they're pre-ordering quite well but I feel the same as your staff member.

I don't stock their watches or pens for the same reason...always look a bit tacky to me...UK customers only see Zippo as a lighter company, maybe different in USA where they have Zippo shops!!

Share this post


Link to post
Share on other sites

. Surely The main benefit of zippo lighter sales was actually from associated engraving sales. Can't do that on glasses. As a side note I may order some readers when they become available, I don't do engraving, but I do sell quite well on both reading and sunglasses. I don't think people associate zippo with sunglasses, so they won't pay £15/20 for them. Customers will pay £10 for readers ( but not care about the brand.)

Share this post


Link to post
Share on other sites

Some Rep's would say they are pre ordering well, I was offered some lighters last week & said no as the market has dropped big time with most people using electric fags!

Share this post


Link to post
Share on other sites

In a previous life I worked for a wholesaler selling Zippos, we (the wholesalers) sold the Zippo sunglasses quite well around 10 years when they were released last time around but they hardly sold in the shops at all. Month after month I went back into the shops and saw them gathering dust. So I definalty won't be stocking them in my shop.

Share this post


Link to post
Share on other sites

The worst thing about selling sunglasses is people try a couple on, then ask your opinion. When you give ( an honest ) opinion, they say , sarcastically, " That's because you only want me to buy them! " Got so fed up with that, I now only do one style. Unisex Wayfarer in black. Sells well, especially when the cricket is on at the Oval. ( and when it's sunny of course! )

Mike.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

×